What’s your brand’s biggest strength?
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Relating to others
Curiosity
Empowering others
Your magnetic personality
Following your heart
Imagination
Compassion
Always working to improve
Strong sense of identity
Which person feels in-line with your brand’s mission?
Athlete
Best Friend
Rebel
Yoga Instructor
Artist
Tour Guide
Nurse
CEO
Comedian
Models
Take a moment to imagine your brand as a fully-formed person. What would you say is your brand’s biggest weakness?
Dealing with feelings
Cross the line too often
Ignoring practical advice
Ability to relate to the average person
Losing your own identity
Organization
Commitment
Saying “no”
Difficult to understand others’ beliefs
Which character best represents your brand?
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Geppetto (Pinocchio)
Jack Sparrow (Pirates of the Caribbean)
Fairy Godmother (Cinderella)
Sherlock Holmes
Dorothy (Wizard of Oz)
Luke Skywalker (Star Wars)
Bugs Bunny
Prince Charming (Cinderella)
Romeo (Romeo & Juliet)
What’s your brand’s top value?
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Community
Beauty
Living in the Moment
Universal Truth
Generosity
Audacity
Evolution
Simplicity
Uniqueness
Excellence
Discovery
Bravery
What tone of voice will your brand use?
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Factual
Aspirational
Questioning
Intuitive
Simple
Practical
Strong
Kind
Candid
Passionate
Imaginative
Funny
Describe your brand’s personality
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Optimistic, Pure
Approachable, Friendly
Analytical, Wise
Bold, Uninhibited
Driven, Self-Disciplined
Passionate, Divine
Imaginative, Vibrant
Considerate, Generous
Resourceful, Adventurous
Insightful, Mysterious
Playful, Captivating
Refined, Influential
Which of these content types are you most drawn to?
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Motivational content
Ways for people to connect with you and each other to build relationships (meet-ups, Facebook groups, twitter chats)
Rants/Exposés about shady characters or business practices in your industry
Examples and case studies of successful people or companies
Memes and funny videos
Well researched blogs/articles
New experiences or techniques you’ve tried and want your audience to try
Uplifting quotes
How does your brand solve your client's problems?
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By encouraging your clients to look within themselves for the tools to overcome their challenges.
By helping your clients to shift their perspectives and look at their problems in a new way.
By offering your personal experiences and providing a safe environment to share their pain.
By teaching them your ideology about the world and how you would solve the problem.
Pick which place feels most like your brand
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Carnival
Gym
Moon
Library
Eiffel Tower
Home
Art Studio
City Overlook
Music Concert
What's your brand's goal?
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To create more freedom for you and your customers
To motivate others to be better
To create something new and imaginative
To achieve financial success and influence
To advocate for a different way of thinking
To help as many people as possible
To build a community
To transform people's lives
To help people enjoy life
To find and share the truth
To get back to the basics, keep things natural
To enjoy life passionately
Which symbol best represents your brand?
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Heartbeat
Theater Masks
Smiley Face
Shield
Group of People
Star
Raised Fist
Infinity Symbol
Couple in Love
Graduation Cap
Crown
Paintbrush
What is your greatest fear for your brand?
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Not achieving what you set out to accomplish
Letting down your clients or community
Someone disputing your beliefs or way of life
Realizing you’re no different than your competition
Which of these images feels like your brand?
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Fashionable woman
Chain turning into birds
Ice crystals
Dinner Party
Hands holding a plant
Colorful spices
Chess game
Young girl playing
Friends having fun
What do you believe to be true about the world?
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You have to work hard to get what you want.
You can overcome any challenge by setting clear goals.
By giving what you can, you’ll always have enough.
What’s popular is wrong.
Being a little bit uncomfortable and out of place inspires growth.
We become whole and happy through finding balance within ourselves.
Which of these statements resonates with you most?
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You need to follow your passions and listen to your heart to be truly happy.
Never expect less than what you’re worth.
You are capable of more than you know, change is within your power.
Knowledge is the key to success.
An imagination combined with true passion is all you need in life.
You live only once.
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